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Content Strategy mockup

The Complete Content Strategy Program

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Course Content

Welcome
Welcome! Start Here!
Your Caption Templates
30+ Copywritten Caption Scripts (including CS Calendar & fill-in-the-blank headline & content ideas!)
Part 1: Building MAJOR Authority
Mindset Work: YOU are an Authority
6 Elements that will BLOW UP your Authority
7 Hacks to Collect More Authority Elements
PART 2: DEEPER CLARITY
Ideal Client Clarity
Getting inside your audience’s 🧠
EXERCISE: Getting into audience’s emotions… Internal & External Points
PART 3: CONTENT STRATEGY
Your Brand Messaging & Brand Values
The Psychology behind Content Strategy
Program Messaging
Buyer’s Journey & Its Role in Content Strategy
Irresistible Feed + The 4 Types of Instagram Posts
Hooking new Profile Visitors in Content Rabbit Hole, aka, Funnel
Bonus: 5 Caption Formulas for Effortless Caption Writing
Content Strategy Explained & Creating Your Content Strategy
Bonus: Uncovering Copywriting Secrets for Writing High Converting Captions
Writing Highly-Converting Captions using the 30+ Templates
Bonuses
Your Monthly Client-Getting Plan
Time-Saving & Engagement Increasing Hacks
Next Steps
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