In this lesson, we’re gonna do exercises that will help you come up with those internal & external points of your audience. I LOVE this exercise & this is gonna change a LOT of ways in which you write captions. This will bring in deeper clarity about your audience that you didn’t think was possible.
Once you’ve watched the video of how to do this exercise, copy your worksheet & fill it out.
(NOTE: It’s a good practice to do the external points exercise from time to time bcz your main external points will change as you grow & create new programs, or when you start talking about other things. And, the internal points exercise should be done every time you write a caption bcz it actually helps you convert people.)
Copy your Deeper Clarity Worksheet
